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Emotional Branding and Countering the Doppelganger Brand Image
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How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic | Semantic Scholar
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PDF) Emotional branding and the strategic value of the doppelgänger brand image | Craig Thompson - Academia.edu
Emotional Branding and Countering the Doppelganger Brand Image
Emotional Branding and Countering the Doppelganger Brand Image
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